The power of pen is not only limited to the literature, but has crossed the limits and can be witnessed in effective promotional marketing strategy. Whenever we think of giving a gift to someone, first object that probably strike our mind is pen. The reason is that it is one of the most common objects that each individual use and carry the same wherever he moves. Thinking of a promotional pen can be the most common marketing strategy but you can be different by attaching a unique idea to it.

In this competitive market, playing the trick in traditional ways will not lead you anywhere. One must come up with something exceptional to achieve the desired goals through promotional products Edmonton.

Lets have a look over an example to understand the trending promotional marketing concept.

In the previous festival season, a store owner in Canada announces Find the Cap contest. The contest was to find the cap of the random pen given to you at the store. The store owner filled a box with caps of different pens and allocated 5 minute time to find the cap. The winning candidates were entitled to receive full year free pen subscription. In case he looses, he has to shop for $10 from the store. The pens were customized with logo and product information of the company. So, it was win-win situation for the store owner. Through this strategy, the store owner was successful in attracting the masses and converting the same into customers.

One must learn from the example how the opportunity is created and how it is turned favorable for the business. There is no doubt that the personalized pens are among the best promotional objects but when everyone is bouncing over the same, then you need to be different.

You can also customize the pen with logo of the ongoing popular event or awareness programs as it will add social factor to the marketing, which will definitely offer you direct or indirect benefits.

While deciding the design and look of the pen, you should keep the interest of the targeted audience in fore-front. If you are targeting the kids, the look and feel of the pen should be funny, if you are targeting the teenagers, you can try some cool designs and figures, if it is for elder aged people, keep it traditional in look. Here, you should understand that whatever the concept or the design of the pen is, it should not be highlighted more than the brand logo and contact information.